As aforesaid, QR Code PNGs are resolution-dependent, which means that they cannot be sized up more than their minimal size (2 cm x 2 cm); else, they lose their resolution, making it unscannable.
QR Code PNGs can be used for –
1. vCard QR Code
vCard QR Code is a type of QR Code that can be embedded on a physical business card that helps users save contact information instantly. A physical business card does not have the real estate to include your business’s detailed information, such as website, portfolio, display picture, and supporting links.
A vCard QR Code, when scanned, can redirect the user to a webpage or a landing page containing detailed information about your business in one single scan.
Since vCards are small in size, the QR Code embedded in them is of the QR Code PNG.
Fill in the details – name, contact number, URL, social media handle, and location
Customize the QR Code
Generate and test the QR Code
Download the QR Code in QR Code PNG format
2. QR Code image or digital images
If you want to include a QR Code image on your digital marketing campaigns, QR Code PNG is the preferred format.
A QR Code PNG for a digital image can be used to integrate with social media campaigns, have a transparent background for an image to be exported into another image editing software, or store web graphics.
QR Code PNG is widely used for digital images, especially on the web, for saving photos and illustrations.
A QR Code PNG is preferred for digital images since this format has built-in transparency and is capable of displaying higher color depths, which translates to millions of colors.
3. Consumer Packaging Goods (CPG)
CPG or Consumer Packaging Goods typically have tiny QR Codes printed on their packaging to redirect the user to a website, impart loyalty coupons, or even bridge the gap between the consumer and the brand.
The QR Code printed on the packaging does not exceed the minimum size of the QR Code, and thus, QR Code PNG is deemed the ideal format.
QR Code PNG formats can shrink incredibly tiny sizes – especially images that are simple colors, text, or shapes, making it the perfect QR Code format for CPGs.
Tip – Do not use QR Code PNG when working with photos or artwork. Although a QR Code PNG can handle color depth, they cannot be sized up since it is a lossless web format and loses its resolution.
Use QR Code PNG only for small print media campaigns. QR Code PNGs can be optimized for the screen.
Some of the most popular QR Code PNG formats are –
WhatsApp QR Code
Instagram QR Code
Snapchat QR Code
Burger King’s QR Code Whopper campaign
Spotify QR Code
Amazon Go QR Code
Kickstart your marketing campaign by downloading the right QR Code format
QR Codes have catapulted in the wake of the pandemic and are ubiquitous. Since most smartphones are equipped with a native QR Code scanner, QR Codes have been a colossal hit amongst most industry verticals and age groups of all kinds.
A QR Code campaign can be used to track campaigns, divulge information, improve ROI, and increase brand awareness.
Make use of QR Code PNG in your marketing mix – including tickets, wristbands, and digital campaigns, to help you achieve the desired results and enhance your brand KPIs.
Stay ahead of the competition by downloading the right QR Code format for your marketing campaign to garner higher sales and amplify brand awareness.