How to Create a QR Code Image in a Wink! – An Instant Guide

Shweta Menon
Last Updated: December 15, 2020

From advertisements and product catalogs to tourism brochures and the like, images add value to brand credibility and the overall consumer experience. An article by MDG Advertising mentions that:

“People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%.”

In today’s digital age, visual engagement is relevant now more than ever before. To keep up with the growing adoption of technologies worldwide, converting images and pictures to QR codes is a surefire way to boost consumer engagement.

In this blog post, we’ll be covering how you can convert an image to a QR code, along with the multitude of ways you can leverage QR code images to elevate business growth.

What is a QR code image?

A QR code image allows your audience to view a picture or image by scanning a QR code using a mobile device. QR code images are suitable for every industry, from retail to restaurants and tourism to many more.

QR code images can be displayed at multiple locations to enhance consumers’ visual engagement. It can also be shared extensively via print media to grab consumers’ attention. Moreover, with dynamic QR code images, you can modify the image at any time without having to reprint them.

How to convert an image to a QR code using Free QR Code’s generator

Step 1: Select ‘Create QR Code’

On the dashboard, on the top right of your screen, select +Create QR Code.

Step 2: Select Image QR code

From the list of dynamic QR code types, select Image.

Step 3: Upload a file

Upload your image file or paste a link to the image in the box below. Ensure that your image is in PNG or JPG format before uploading it.

Click Next.

Step 4: Customize

Customize your QR code image to your liking, and add a CTA frame that says ‘Scan QR Code to view image’.

Click Next.

Step 5: Download QR code image

Give a suitable name for your QR code image and select Download. You can download your QR code image in five formats – PNG, JPG, PDF, SVG, and EPS.

Why do we need QR code images?

QR code images open up a portal of opportunities to drive visual engagement with consumers. It tackles many hindrances that hold you back from executing your marketing workflows with 100% efficiency. Issues such as insufficient space on print media, packaging, and display signs can be eliminated through QR code images.

With a suitable image to QR code converter, you can create stunning QR code campaigns that will increase consumer appeal towards your brand and drive significant traction.

Where can we use QR code images?

Here’s a comprehensive list of use cases where QR code images will come in handy:

#1. Print advertisements

The recurring issue with print ads is the lack of sufficient space needed to display images of your products or services in newspapers and magazines. Moreover, you’ll need to maximize your ad spend to get more space.

To dodge the above advertising roadblocks, use QR code images on print media such as newspapers, magazines, billboards, flyers, and posters to direct viewers to images of your products and services. Since these QR codes are dynamic, you can change the images at any time to make way for new product launches and announcements and further optimize your ad spend.

#2. Restaurants and bars

When it comes to restaurants and bars, while viewing the menu, customers often experience the drawback of not being able to view the dishes and cocktails in advance before placing their orders.

To make your restaurant and bar stand out, add QR code images to your restaurant and bar menus to direct diners and drinkers to images of dishes and drinks, respectively, for their viewing convenience. For those restaurants with built-in bars, password-protect QR code images for your drinks so that only those of legal drinking age are given the password and granted access to view.

#3. Product packaging

Oftentimes while shopping, consumers come across a product they’re interested in, but can’t view it fully since it’s enclosed in the packaging, such as kitchen utensils, household tools, and so on.

With the help of QR code images on product packaging, shoppers can scan the code to access the product’s image. They can zoom in and out as they please and view every aspect of the product before purchasing. This will ease consumer buying decisions and influence them to make a sale.

#4. Retail stores

In light of the global pandemic, shoppers are more wary of trying on clothes and accessories at retail stores. To significantly reduce contact and clothing trials, embed QR code images next to each item of clothing and accessory to direct consumers to images of models wearing the same.

Additionally, you can place QR code images next to different clothing sizes so that shoppers can view images of models wearing their particular size of clothing. This creates a personalized, stress-free, and consumer-centric shopping experience.

#5. Open houses

As possible buyers pass by open houses, they’re hesitant to enter since they’re unsure what it would look like indoors. To eliminate their hesitation and to get more buyers to visit the open house, print QR code images on the For Sale sign outside the house to showcase the property.

On scanning, potential buyers will be able to view pictures of the house in extensive detail. This will further stir their interest and prompt them to contact the corresponding real estate agent and schedule a property visit.

#6. Fitness equipment

It can be quite frustrating in gyms when the fitness equipment has instructions stuck on them that aren’t easily readable. To eradicate this problem, print QR code images on the equipment, which on scanning displays visual instructions on the equipment’s usage. This helps individuals seamlessly find the information they need and have an effective workout.

#7. Job portfolios

QR code images can be used on resumes, specifically for architects and photographers to showcase their portfolio at job interviews. The interviewer can scan the QR code and view images of projects and assignments undertaken by the candidate. This makes the interview process smoother and is also an efficient way to save paper.

Hop on the QR code image bandwagon!

Optimize and stand out from the competition with your marketing materials today using QR code images. Due to the easy setup and conversion of images to QR codes, you can create multiple campaigns that cater to every stage of the consumer buying process. Not to mention that it’s affordable and scalable for your business.

Check out Free QR Code’s image QR code generator to incorporate QR code technology into your marketing strategy. It’s a robust solution that will drive consumer engagement and increase ROI.